Do you ever have the sense that chocolate just tastes better in the wintertime? It might be due to all the awesome holiday packaging and special varieties (red and green mint m&ms ftw). Or maybe it is because we associate it with things such as holiday parties and peppermint mochas. Well here’s another, perhaps more scientific reason: the recipe is actually different for many candies in the winter, and thus they are purer chocolate.
In America, the differences are subtle – Hershey’s adds a minute percentage of baker’s wax to their summer candy bars and other chocolates to prevent them from melting as much and keep them all looking good. Because let’s face it, no one wants some melted, deformed Hershey bar right? Unfortunately, though in such small amounts its hardly noticeable, the added wax isnt exactly a flavor booster. However, colder weather in the winter negates the need for this additional ingredient. Thus, the wax can be omitted from “winter varieties” of Hershey’s, Nestle’s, etc. and they are smoother, creamier, and in general, more chocolaty.
What I find most interesting about this process is that barely anyone knows about this in the United States – companies usually don’t advertise “summer” or “winter” varieties of chocolate. Packaging and marketing remains the same throughout the year, and it generally goes unnoticed that anything changes. But take a country that really takes it chocolate seriously, like Italy, and it is a whole different story.
I remember one of our advisors in my Italy group remarking that he was sad the winter chocolates were not available while we were there. I had no idea what this meant, but never really got around to asking about it until the day we toured the chocolate factory in Perugia – the tour was awesome (read about it here!) but unfortunately the factory was non-operational. As it turns out, the factory shuts down in the summer because it is too hot to run the machinery. The only way to produce a Bacio candy that isn’t a melted glob of chocolate and hazelnut therefore would be drastically altering the recipe – and anyone who has ever tasted a freshly made Bacio understands that would be borderline sinful. So the factory is shut down during the hottest months of the summer until the weather becomes cool enough to properly produce Bacio once more. I am pretty sure an American company would/could never do this, so they change the recipes to accommodate year-round production and consumption. But I think some of our companies should get a little bit more creative with the way that they package and sell their products, so taste doesn’t have to be sacrificed for functionality of the product.
Take, for example, the Ferrero Pocket Coffee & Ferrero Pocket Espresso To-Go:
Ferrero Pocket Coffee is a dark chocolate candy, with real espresso inside. It is apparently glorious. And I can see why. What’s not to love about an edible container of coffee, especially when said container is made of dark chocolate? But I actually never got to try one because they are pulled from stores around the first of May and aren’t returned until around the first of October – omitting its sale in the hottest part of the year, when most people don’t really want a chocolate candy that is going to melt and ooze liquid espresso all over everything they own.
So, during the summer months, Ferrero has introduced an alternative to the Pocket Coffee – behold, the Pocket Espresso To-Go and all it’s glory. The idea is basically the same: it is a super convienant and tasty chocolate espresso shot. But this time the chocolate is melted into the espresso and the whole thing is in a mini plastic container that comes complete with a mini straw. It is honestly one of the coolest hidden treasures of Italy, and partially saved my life when we were all working in the fields on the farm.
Another interesting difference is that not only does the packaging and the product change, but it is kind of a big deal when the chocolates change out – there are sales and introductions of new varieties that occur, and acquiring the last of the smoother winter candy at the start of summer is something of a quest. We arrived in Rome just in time to see the last of the winter Kinder Sorpresa Eggs being sold in the grocery store down the street. These were soft chocolate and wrapped in foil and they were being replaced by harder chocolate in a plastic egg, which once again, better accommodates hot weather. Also, inside the sorpresa eggs are mini toys (very simple but also very amusing to a bunch of American college kids). It became kind of a fun game, like a treasure hunt, for us to search everywhere after that and see what candies were different and why. And you would be surprised what sorts of fun things you find on quirky quests for the perfect chocolate candy.
I guess I’m not really sure where I was going with this blog, because there isn’t really a point, argument, or purpose to this other than I think its really interesting. And I miss Italian chocolate. Also, you will soon learn, I love learning about little cultural facts and differences. I hope you do too.
*Fun Fact: I think it is interesting to note that while Kinder Chocolate is sold in America, Kinder Sorpresas are banned in stores because the US FDA bans the sale of any food that contains a non-edible substance, such as a toy, inside of it.